Blink Health is an e-commerce website offering affordable prices on prescription medication, regardless of insurance status. Unlike mail-order services, Blink offers the convenience and safety of picking up your purchased medication at your local pharmacy.
At Blink Health I worked closely with PMs and engineers to lead a working group towards our quarterly growth goals. Larger projects included Blink’s best-in-class referral ecosystem, and the launch of Blinks “tiered pricing” model. As a the second designer, I helped establish a collaborative design process, and was responsible for the mentoring and onboarding other designers.
Introducing a Tiered Pricing Model
With price sensitive consumers – often discovering Blink through a Google search for prescription discounts – Blink aims to advertise the lowest available price on any medication.
Prior to tiered pricing, Blink offered one low price on 15,000 generic medications at all participating pharmacies . This made for a simple and convenient user experience, but not always the lowest price at all pharmacies (compared to similar services).
By offering a tiered-pricing model, and even lower prices at select pharmacies in every region, Blink Health gives our shoppers the choice of price or convenience when saving on their medication.
Designing for Edge-cases
Details
Completed Purchase with Transfer Instructions
For users selecting the ‘Smart Deal’ pharmacy, the completed state offers location and prescription transfer details.
Research & Process
“Best Practice” Referral Research
Our process began with exploring referral programs of other great consumer products, noting how and where they asked users to invite others.
User Interviews with Successful Referrers
With the help of the CX team, we conducted 15 phone interviews with users who successfully shared Blink with other users (or were referred to Blink by someone else). Through these calls we learned their timing and motivation behind sharing.
